Figma, the design platform, announced today its acquisition of Weavy, an AI-powered company specializing in image and video generation. Weavy will integrate into Figma under a new brand designation, Figma Weave.
The acquisition will see 20 employees from Weavy join Figma. The financial terms of the deal were not disclosed. Weavy, established in Tel Aviv in 2024, previously secured $4 million in a seed funding round in June. This round was led by Entrée Capital, with additional participation from Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman.
Initially, Weavy is expected to operate as a standalone product. Figma stated plans for future integration of Weavy's functionalities into the broader Figma platform alongside the new Figma Weave brand. Weavy's web-based tools facilitate the combination of various AI models, providing users with professional-grade editing capabilities to produce high-quality images and videos. These outputs are designed for applications such as product mockups and brand styling.
Users of Weavy's technology can perform detailed edits, including adjusting layers, modifying lighting, changing colors, and altering angles through prompt-based commands to achieve desired results. The workflow allows designers to initiate a project with an image generation prompt on an infinite canvas, evaluate outputs from different models, select an image, and then introduce a prompt for video generation, reviewing results from various models. Editing tools are available at any stage to refine video appearance, and designers can combine multiple prompts and models for complex outputs.
Weavy incorporates several AI models for media generation, including Seedance, Sora, and Veo for video, and Flux, Ideogram, Nano-Banana, and Seedream for image generation.
Dylan Field, CEO of Figma, commented on the acquisition, stating, "This node-based approach brings a new level of craft and control to AI generation. Outputs can be branched, remixed, and refined, combining creative exploration with iteration and craft." Field further noted the Weavy team's balance of simplicity, approachability, and power in their tool.
This acquisition occurs amidst increasing demand for AI-driven design platforms offering advanced media generation and workflow capabilities. Other recent activities in the sector include AI search platform Perplexity's acquisition of the Visual Electric team earlier this month, and Krea's announcement in April of having raised $83 million across multiple funding rounds from investors such as Bain Capital and a16z.
