Google announced Tuesday the launch of new agentic capabilities within its AI Mode feature in Search, allowing users to book event tickets and beauty and wellness appointments directly. This expansion builds upon the feature's existing capacity for handling complex queries and follow-ups.
The enhanced AI Mode enables users to input specific requests, such as finding event tickets with particular price points or seating preferences. The system then conducts searches across various online platforms to identify real-time options, presenting a curated list. Upon selection, the AI Mode facilitates a direct link to the respective booking page for purchase finalization. Similarly, for beauty and wellness appointments, the system aims to streamline the discovery and booking process based on user criteria.
These new agentic functionalities are currently available to users enrolled in Google's experimental arm, Search Labs, within the United States. Google has indicated that subscribers to Google AI Pro and Ultra services will have access to higher usage limits for these features.
This development follows Google's initial introduction of agentic capabilities to AI Mode in August, which first allowed users to secure restaurant reservations. That earlier iteration enabled requests based on multiple parameters, including party size, date, time, location, and cuisine preferences, consolidating availability from various reservation platforms into a curated list.
Google's AI Mode initially launched in March as a competitive offering to generative AI services like Perplexity AI and OpenAI's ChatGPT Search. Since its inception, the technology has been expanded to over 180 countries and has incorporated additional functionalities. Recent updates include a "Canvas" feature designed for building study plans and organizing information across sessions, and integration with Google Lens for screen-based inquiries.
The company stated on its Search Labs page that its priority in Google Search is "connecting you with high-quality information you can rely on." Google also noted that while the new mode is rooted in core quality and safety systems, it remains "an early experiment and may make mistakes."
