OpenAI announced the expansion of its "ChatGPT Go" subscription plan into Indonesia, marking the second international market for the budget-friendly artificial intelligence offering. The rollout follows the plan's initial introduction in India, signaling a strategic focus on broader accessibility for advanced AI tools.
The ChatGPT Go plan is positioned as a mid-tier offering, priced at Rp75,000, equivalent to approximately $4.50, per month in Indonesia. It bridges the gap between OpenAI's free AI service and its premium ChatGPT Plus plan, which costs $20 per month. Subscribers to the Go plan receive access to 10 times higher usage limits for various functions, including submitting prompts, generating images, and uploading files. Nick Turley, head of ChatGPT, confirmed via X that the plan also improves the AI's contextual memory, allowing for more personalized and coherent interactions over time.
The strategic expansion into Indonesia is underpinned by reported success in the Indian market. Following its introduction there, the ChatGPT Go plan led to a more than doubling of paid subscribers, according to statements made by Turley. This outcome suggests a strong market demand for accessible, feature-rich AI solutions in emerging economies, driving OpenAI's regional expansion initiatives.
This market entry positions OpenAI in direct competition with Google in the Indonesian AI services sector. Google had previously launched its "AI Plus" subscription plan in the country earlier this month. Google's comparable offering provides users with access to its Gemini 2.5 Pro chatbot, along with creative tools such as Flow, Whisk, and Veo 3 Fast, designed for image and video creation. The AI Plus plan also integrates advanced AI capabilities into Google's core productivity applications, including Gmail, Docs, and Sheets, and enhances features for its AI research assistant NotebookLM, complemented by 200GB of cloud storage. The competitive offerings underscore a growing contest for market share in the regional AI subscription landscape.
